this is where you disrupt the good girl brand and build the business you were always meant to lead.Â
Reimagining how women lead, grow online, and claim prosperity—where strategy, soul, and brand power align. Leading women to transcend traditional norms and build businesses that reflect their true essence. Let’s make your business a standout and your brand impossible to ignore.Â
JOIN OUR COMMUNITY IN 2025Â
TO ELEVATE YOUR LEADERSHIP AND DIGITAL FOOTPRINT
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Hola, I'm Jennifer Madrid,
Business Strategist + Leadership Coach
I help women entrepreneurs, thought leaders, and corporate innovators build businesses that are strategic, scalable, and deeply sustainable.
Whether you’re launching a new personal brand, scaling a coaching or consulting business, or developing the next AI-driven solution, you need more than tactics—you need aligned strategy, powerful positioning, and a plan for long-term success. I specialize in:
- Brand Positioning & Digital Strategy
- Launch Strategy & Business Expansion
- Becoming a Confident Leader OnlineÂ
- Community Driven Growth
I go beyond social media: We'll delve into positioning, messaging, product market fit, and the proven marketing strategies that small businesses often miss. Let me show you how to harness the power of marketing and build a thriving online business.
Business is wild and your leadership depends on it. Ready to take control? I'd love to partner with you.
My Full-on Story →How we can build together
Coaching Experiences
Growth happens in the right spaces—with the right support.
I offer private coaching, live programs, and immersive learning experiences designed to help you lead with confidence, refine your brand, and build a business that feels like home.
Through a mix of masterclasses, workshops, live trainings, and self-guided courses, alongside in-person sessions in NYC and Mexico City, these experiences provide both strategy and deep transformation.
Whether you’re looking for personalized 1:1 coaching or dynamic group experiences, this is for women ready to step into their next level of leadership, visibility, and expansion without the burnout or outdated tactics.
ConsultingÂ
A successful launch isn’t just about having a great offer—it’s about having the right strategy, execution plan, and team to bring it to life. Whether you’re launching a coaching program, online course, personal brand, or new business initiative, I help you design, build, and execute a high-impact go-to-market strategy that attracts the right audience, creates momentum, and drives meaningful results.
This isn’t just about handing you a playbook. We’ll brainstorm, strategize, and map out every step together—from messaging and content to event sequencing and audience engagement—so you have a structured, actionable launch plan that sets you up for long-term success. As your strategic marketing lead, I’ll ensure your vision is executed with precision, guiding the right team and resources to bring it to life.
Case Studies: Client Wins
Your business deserves a strategy that aligns, scales, and delivers real results. Here’s how my clients have launched themselves into action and transformed their businesses with strategic marketing, brand positioning, and launch execution.
Ana Polanco | Ancestral Coach & Family Constellations
SCALED HER GROUP COACHING PROGRAM & DOUBLED HER REVENUE FROM 15K to $30K IN A SINGLE LAUNCH.Â
Ana had spent seven years empowering women of color in leadership, but her business model needed a shift. The long hours and emotional energy weren’t translating into sustainable revenue—she knew her work was priceless, but her pricing and structure needed to reflect that.
During our 4-week strategic intensive, we:
✔ Reimagined her business structure & pricing—allowing her to scale while honoring her energy
âś” Restructured her boutique group & 1:1 coaching offers for long-term sustainability
✔ Developed & executed a high-impact launch strategy—leading to a $30K launch (double her previous one)
“Jennifer helped me reimagine my relationship with time and finances. I realized I was giving far more value than what my pricing reflected. Through our sessions, I shifted my business model in a way that feels aligned, sustainable, and profitable.”
Larissa Hall Carlson | Ayurvedic Practitioner & Wellness Educator
EXPANDED HER BUSINESS ONLINE, LAUNCHED A $30K COURSE AND HIT SIX FIGURES IN HER FIRST YEAR WORKING WITH ME.
A respected leader in Ayurveda, mindfulness, and yoga education, Larissa has spent 25+ years guiding students worldwide—as Dean of the Kripalu School of Ayurveda and through features in Yoga Journal, MindBodyGreen, and Insight Timer. While she had an established teaching and retreat presence, she wanted to build an online business model that aligned with her expertise—without losing depth or credibility.
She was ready to take a bold step—creating Sattvic Sensuality, an online community and libido-focused course for women navigating perimenopause and menopause. The challenge? Positioning, marketing, and launching something fresh while maintaining her trusted authority in Ayurveda.
Over our 2-year partnership, we:
âś” Developed & launched her first 6-week online libido course, grossing $30K+ and reaching 50+ women
âś” Built Sattvic Sensuality as a distinct brand identity, integrating it seamlessly with her existing work
âś” Created her first-ever lead magnet to attract and nurture potential students
âś” Refined her messaging & positioning, ensuring alignment with her audience while expanding into new spaces
✔ Designed a buyer’s journey that optimized client attraction and enrollment
“Jennifer’s strategic brilliance helped me take a bold leap with confidence. She guided me in refining my brand, launching my first online program, and ensuring my work continues to reach and support more women worldwide.”
Served 100+ Women Since 2020
Some stats that make me swoon:
- 62%Â Women of Color
- 64%Â Started their 1st Business
- 58%Â Experienced their 1st Coaching program
- 50%Â Corporate WomenÂ
- 25%Â Badass Mothers
